Definition & Meaning of "WOM"

Usage of WOM

The abbreviation WOM stands for 'word of mouth,' which refers to the practice of communicating information about a product, service, or brand through personal conversations rather than traditional advertising channels. Word of mouth is widely considered to be one of the most effective forms of marketing, as it relies on the trust and credibility that people have with their friends and family. In the age of social media and texting, WOM has become more important than ever, as users can easily share their opinions about a product or brand with their network of contacts.

Examples of WOM used in texting:

1. Just tried that new restaurant in town and it was amazing! Definitely recommend it for your next date night. #WOM

2. Hey, have you heard about the new skincare line that just launched? I've been using it for a week and already seeing results. #WOM

3. My friend recommended this book to me and it's so good! You have to read it. #WOM